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Cruise Management by Papathanassis, Alexis. Publication: . XI, 249p. 51 illus., 1 illus. in color. Availability: Copies available: AUM Main Library (1),
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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior by Steckstor, Denise. Publication: . XVI, 176p. 11 illus. Availability: Copies available: AUM Main Library (1),
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Diversity in European Marketing by Rudolph, Thomas. Publication: . XII, 264p. 62 illus. Availability: Copies available: AUM Main Library (1),
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Remote Service Technology Perception and its Impact on Customer-Provider Relationships by Paluch, Stefanie. Publication: . XVIII, 419p. 54 illus. Availability: Copies available: AUM Main Library (1),
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Understanding Proactive Customer Orientation by Herhausen, Dennis. Publication: . XVII, 186p. 10 illus. Availability: Copies available: AUM Main Library (1),
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Advances in Advertising Research (Vol. 2) by Okazaki, Shintaro. Publication: . XII, 490p. 44 illus. Availability: Copies available: AUM Main Library (1),
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Strategic Retail Management by Zentes, Joachim. Publication: . Approx. 445 p. Availability: Copies available: AUM Main Library (1),
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Branded Component Strategies by Worm, Stefan. Publication: . XX, 224p. 32 illus. Availability: Copies available: AUM Main Library (1),
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New Online Retailing by Heinemann, Gerrit. Publication: . CCLXI, 18p. 86 illus. Availability: Copies available: AUM Main Library (1),
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Strategic International Management by Morschett, Dirk. Publication: . IX, 470 p. Availability: Copies available: AUM Main Library (1),
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International Corporate Brand Management by Meierer, Markus. Publication: . XX, 206p. 3 illus. Availability: Copies available: AUM Main Library (1),
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The Long Tail of Tourism by Papathanassis, Alexis. Publication: . X, 220p. 24 illus. Availability: Copies available: AUM Main Library (1),
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Retail Internationalization in Emerging Countries by Pennemann, Karin. Publication: . XIX, 179 p. 18 illus. Availability: Copies available: AUM Main Library (1),
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Luxury Marketing by Wiedmann, Klaus-Peter. Publication: . XIV, 416 p. Availability: Copies available: AUM Main Library (1),
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Advances in Advertising Research (Vol. III) by Eisend, Martin. Publication: . XII, 432 p. Availability: Copies available: AUM Main Library (1),
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Brand Communities for Fast Moving Consumer Goods by Meister, Sandra. Publication: . XXIV, 292p. 33 illus. Availability: Copies available: AUM Main Library (1),
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Quantitative Marketing and Marketing Management by Diamantopoulos, Adamantios. Publication: . XXXV, 594 p. 53 illus. Availability: Copies available: AUM Main Library (1),
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Third Party Product Reviews and Consumer Behaviour by Ziniel, Wolfgang. Publication: . XXI, 183 p. 39 illus. Availability: Copies available: AUM Main Library (1),
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Network Governance by Ehrmann, Thomas. Publication: . X, 334 p. 25 illus. Availability: Copies available: AUM Main Library (1),
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Information Systems: Crossroads for Organization, Management, Accounting and Engineering by De Marco, Marco. Publication: . XIII, 578 p. 110 illus. Availability: Copies available: AUM Main Library (1),
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